Ashwin Kumar E
Product Designer
Ashwin Kumar E
Product Designer
Hi! I'm
Ashwin Kumar
a
Product Designer
Making designs that make you go ‘Whoa!'
(2023 – PRESENT)
I’m dedicated to crafting websites that bring your ideas to life, combining design and development to deliver fast, impactful results.
Ashwin Kumar E
Product Designer
Hi! I'm
Ashwin Kumar
a
Product Designer
Making designs that make you go ‘Whoa!'
(2023 – PRESENT)
I’m dedicated to crafting websites that bring your ideas to life, combining design and development to deliver fast, impactful results.
2/
years of experience
>95% /
client retention rate
08 /
satisfied clients
12 /
projects finished
2/
years of experience
>95% /
client retention rate
08 /
satisfied clients
12 /
projects finished
{02} — Featured projects
Making digital experiences as smooth as your morning coffee
{03} — Tools & Skills
My creative toolbox
{03} — Tools & Skills
My creative toolbox
{03} — Tools & Skills
My creative toolbox
Figma
Leading collaborative design tool
Figma
Leading collaborative design tool
Adobe Illustrator
Industry-standard vector graphics editor by Adobe
Adobe Illustrator
Industry-standard vector graphics editor by Adobe
Adobe Photoshop
Raster graphics editor by Adobe
Adobe Photoshop
Raster graphics editor by Adobe
Canva
Simple tool for creating quick visual assets
Canva
Simple tool for creating quick visual assets
Miro
Collaborative tool for brainstorming, wireframming
Miro
Collaborative tool for brainstorming, wireframming
Coda
For documentation and project management.
Coda
For documentation and project management.
Maze
User testing platform for insights and feedback
Maze
User testing platform for insights and feedback
App Design
Product Design
Dashboard Panel
Advanced Prototype
User Experience Design
App Design
Product Design
Dashboard Panel
Advanced Prototype
User Experience Design
{04} — Process
How it works
Empathize
/
01
I’ll dive deep into ocus on understanding the users’ needs, experiences, and challenges.
Initial Consultation:
Understand the client’s vision, goals, and target audience.
Primary and Secondary Research:
Analyze competitors and industry trends.
User Interviews:
Gathering qualitative insights by directly engaging with users.
Competitor Analysis:
Evaluating competitors to identify strengths, weaknesses, and opportunities.
Empathize
/
01
I’ll dive deep into ocus on understanding the users’ needs, experiences, and challenges.
Initial Consultation:
Understand the client’s vision, goals, and target audience.
Primary and Secondary Research:
Analyze competitors and industry trends.
User Interviews:
Gathering qualitative insights by directly engaging with users.
Competitor Analysis:
Evaluating competitors to identify strengths, weaknesses, and opportunities.
Empathize
/
01
I’ll dive deep into ocus on understanding the users’ needs, experiences, and challenges.
Initial Consultation:
Understand the client’s vision, goals, and target audience.
Primary and Secondary Research:
Analyze competitors and industry trends.
User Interviews:
Gathering qualitative insights by directly engaging with users.
Competitor Analysis:
Evaluating competitors to identify strengths, weaknesses, and opportunities.
Define
/
02
I'll analyse the research findings from the empathize phase and state the clear and actionable problem statement
User Persona:
A representation of target users, based on research, to guide design decisions.
Empathy Mapping:
To understand users’ thoughts, feelings, and behaviors to guide design decisions.
Journey Mapping:
Visualizing the user experience to highlight touchpoints, pain points, and opportunities.
Define
/
02
I'll analyse the research findings from the empathize phase and state the clear and actionable problem statement
User Persona:
A representation of target users, based on research, to guide design decisions.
Empathy Mapping:
To understand users’ thoughts, feelings, and behaviors to guide design decisions.
Journey Mapping:
Visualizing the user experience to highlight touchpoints, pain points, and opportunities.
Define
/
02
I'll analyse the research findings from the empathize phase and state the clear and actionable problem statement
User Persona:
A representation of target users, based on research, to guide design decisions.
Empathy Mapping:
To understand users’ thoughts, feelings, and behaviors to guide design decisions.
Journey Mapping:
Visualizing the user experience to highlight touchpoints, pain points, and opportunities.
Ideate
/
03
I'll start to generate a wide range of ideas and solutions, focusing on creativity and exploring various possibilities
Information Architecture
Structuring content for easy navigation and a seamless user experience.
User Flow
A visual guide of the steps users take to complete tasks.
Ideate
/
03
I'll start to generate a wide range of ideas and solutions, focusing on creativity and exploring various possibilities
Information Architecture
Structuring content for easy navigation and a seamless user experience.
User Flow
A visual guide of the steps users take to complete tasks.
Ideate
/
03
I'll start to generate a wide range of ideas and solutions, focusing on creativity and exploring various possibilities
Information Architecture
Structuring content for easy navigation and a seamless user experience.
User Flow
A visual guide of the steps users take to complete tasks.
Design
/
04
Creation of low-fed wireframes and high-fed prototypes of the proposed solutions
Wireframes:
Basic, low-fidelity designs outlining structure and functionality.
Visual Designs:
Detailed, polished designs with colors, typography, and imagery.
Prototype:
Interactive model of the design used to test functionality and user experience.
Design
/
04
Creation of low-fed wireframes and high-fed prototypes of the proposed solutions
Wireframes:
Basic, low-fidelity designs outlining structure and functionality.
Visual Designs:
Detailed, polished designs with colors, typography, and imagery.
Prototype:
Interactive model of the design used to test functionality and user experience.
Design
/
04
Creation of low-fed wireframes and high-fed prototypes of the proposed solutions
Wireframes:
Basic, low-fidelity designs outlining structure and functionality.
Visual Designs:
Detailed, polished designs with colors, typography, and imagery.
Test
/
05
The working prototypes will be tested with a group of users, gather feedback, and identify areas for improvement.
Usability Testing:
Evaluating a product by testing it with real users by maze tool.
Test
/
05
The working prototypes will be tested with a group of users, gather feedback, and identify areas for improvement.
Usability Testing:
Evaluating a product by testing it with real users by maze tool.
Test
/
05
The working prototypes will be tested with a group of users, gather feedback, and identify areas for improvement.
Usability Testing:
Evaluating a product by testing it with real users by maze tool.
95+
Percent
customer satisfaction
95+
Percent
customer satisfaction
2
Years
of experience
2
Years
of experience
12
Projects
completed
12
Projects
completed
{05} — Testimonials
Don’t take my
word for it
* Take theirs
5
/ 5
I had the pleasure of working with Ashwin for the past year on multiple projects, and his impact as a product designer has been truly outstanding. His contributions directly improved our design workflows, reducing iteration time by 30% and accelerating developer handoff. In one key project, Ashwin’s UX improvements led to a 25% increase in user engagement. His collaborative mindset and openness to feedback make him a fantastic team player. Working with Ashwin has been an amazing experience, and I highly recommend him for any design role.
Bhupesh Joshi
Associate Product Manager, AntWalk
5
/ 5
Working with Ashwin at AntWalk was an absolute pleasure. He has a great eye for detail, thinks deeply about user experience, and brings designs to life in a way that feels both intuitive and impactful. What I appreciated most was his collaborative approach—always open to feedback, quick to iterate, and focused on finding the best solution rather than just the easiest one. His ability to balance creativity with functionality made a real difference in our projects. Would love to work together again in the future!
Parbonee Sen
Product Manager, AntWalk
5
/ 5
Working with Ashwin Kumar was a seamless and enjoyable experience. I was absolutely thrilled with his design work provided for our new website. His creativity and attention to detail exceeded my expectations. The final product perfectly captures my vision. I highly recommend Ashwin for anyone seeking top-notch design expertise.
Visnu Sanker
Founder & CEO, Idensic
4.5
/ 5
Ashwin Kumar is an outstanding UX/UI designer. His friendly and enjoyable nature makes working with him a pleasure. He approaches every project with the utmost professionalism, delivering high-quality designs on time. Ashwin's punctuality and attention to detail are impressive, ensuring seamless project progress. I highly recommend him for his exceptional design skills and personable demeanor
Ganesh Sethu
Freelance Software Developer
5
/ 5
I had the pleasure of working with Ashwin Kumar, and I must say he is an outstanding UI/UX designer. His ability to approach complex design challenges with a problem-solving mindset is truly impressive. He not only creates visually stunning interfaces but also ensures they are intuitive and user-friendly. His creativity, adaptability, and strong design thinking skills set him apart, making him a valuable asset to any team. Working with Ashwin has been an absolute pleasure, and I highly recommend him to anyone looking for a skilled and innovative designer who can craft exceptional digital experiences!
Nithyashree Sasikumar
UI/UX Associate, AntWalk
5
/ 5
I had the pleasure of working with Ashwin for the past year on multiple projects, and his impact as a product designer has been truly outstanding. His contributions directly improved our design workflows, reducing iteration time by 30% and accelerating developer handoff. In one key project, Ashwin’s UX improvements led to a 25% increase in user engagement. His collaborative mindset and openness to feedback make him a fantastic team player. Working with Ashwin has been an amazing experience, and I highly recommend him for any design role.
Bhupesh Joshi
Designation
5
/ 5
Working with Ashwin at AntWalk was an absolute pleasure. He has a great eye for detail, thinks deeply about user experience, and brings designs to life in a way that feels both intuitive and impactful. What I appreciated most was his collaborative approach—always open to feedback, quick to iterate, and focused on finding the best solution rather than just the easiest one. His ability to balance creativity with functionality made a real difference in our projects. Would love to work together again in the future!
Parbonee Sen
Designation
5
/ 5
Working with Ashwin Kumar was a seamless and enjoyable experience. I was absolutely thrilled with his design work provided for our new website. His creativity and attention to detail exceeded my expectations. The final product perfectly captures my vision. I highly recommend Ashwin for anyone seeking top-notch design expertise.
Visnu Sanker
Designation
4.5
/ 5
Ashwin Kumar is an outstanding UX/UI designer. His friendly and enjoyable nature makes working with him a pleasure. He approaches every project with the utmost professionalism, delivering high-quality designs on time. Ashwin's punctuality and attention to detail are impressive, ensuring seamless project progress. I highly recommend him for his exceptional design skills and personable demeanor
Ganesh Sethu
Designation
5
/ 5
I had the pleasure of working with Ashwin Kumar, and I must say he is an outstanding UI/UX designer. His ability to approach complex design challenges with a problem-solving mindset is truly impressive. He not only creates visually stunning interfaces but also ensures they are intuitive and user-friendly. His creativity, adaptability, and strong design thinking skills set him apart, making him a valuable asset to any team. Working with Ashwin has been an absolute pleasure, and I highly recommend him to anyone looking for a skilled and innovative designer who can craft exceptional digital experiences!
Nithyashree Sasikumar
Designation
5
/ 5
I had the pleasure of working with Ashwin for the past year on multiple projects, and his impact as a product designer has been truly outstanding. His contributions directly improved our design workflows, reducing iteration time by 30% and accelerating developer handoff. In one key project, Ashwin’s UX improvements led to a 25% increase in user engagement. His collaborative mindset and openness to feedback make him a fantastic team player. Working with Ashwin has been an amazing experience, and I highly recommend him for any design role.
Bhupesh Joshi
Designation
5
/ 5
Working with Ashwin at AntWalk was an absolute pleasure. He has a great eye for detail, thinks deeply about user experience, and brings designs to life in a way that feels both intuitive and impactful. What I appreciated most was his collaborative approach—always open to feedback, quick to iterate, and focused on finding the best solution rather than just the easiest one. His ability to balance creativity with functionality made a real difference in our projects. Would love to work together again in the future!
Parbonee Sen
Designation
5
/ 5
Working with Ashwin Kumar was a seamless and enjoyable experience. I was absolutely thrilled with his design work provided for our new website. His creativity and attention to detail exceeded my expectations. The final product perfectly captures my vision. I highly recommend Ashwin for anyone seeking top-notch design expertise.
Visnu Sanker
Designation
4.5
/ 5
Ashwin Kumar is an outstanding UX/UI designer. His friendly and enjoyable nature makes working with him a pleasure. He approaches every project with the utmost professionalism, delivering high-quality designs on time. Ashwin's punctuality and attention to detail are impressive, ensuring seamless project progress. I highly recommend him for his exceptional design skills and personable demeanor
Ganesh Sethu
Designation
5
/ 5
I had the pleasure of working with Ashwin Kumar, and I must say he is an outstanding UI/UX designer. His ability to approach complex design challenges with a problem-solving mindset is truly impressive. He not only creates visually stunning interfaces but also ensures they are intuitive and user-friendly. His creativity, adaptability, and strong design thinking skills set him apart, making him a valuable asset to any team. Working with Ashwin has been an absolute pleasure, and I highly recommend him to anyone looking for a skilled and innovative designer who can craft exceptional digital experiences!
Nithyashree Sasikumar
Designation
{06} — FAQ
Got Questions?
Got Questions?
01/
What services do you offer?
I specialize in product design, including UI/UX design, user research, wireframing, prototyping, usability testing, and design systems. I also offer freelance design services for websites, mobile apps, and dashboards, ensuring seamless digital experiences
02/
What design tools do you use?
I primarily use Figma for visual design and end-to-end prototyping, along with Adobe Photoshop and Adobe Illustrator for advanced design work. For wireframing and collaborative brainstorming, I rely on Miro. Additionally, I use Coda for documentation and seamless team collaboration throughout the design process.
03/
What is your design process?
My design process is centered around understanding the problem first by conducting thorough research to identify user needs and business goals. I then move into ideation and wireframing, creating rough concepts and user flows. After that, I focus on crafting high-fidelity designs and interactive prototypes. I continuously gather feedback through usability testing to refine the design and ensure a seamless experience. Finally, I collaborate with developers during the handoff to bring the design to life, ensuring it’s implemented as envisioned.
04/
How do you handle revisions and feedback?
Revisions and feedback are a crucial part of the process. I typically offer a set number of revision rounds to refine the design based on your input. I ensure clear communication throughout, so your vision is brought to life effectively.
01/
What services do you offer?
I specialize in product design, including UI/UX design, user research, wireframing, prototyping, usability testing, and design systems. I also offer freelance design services for websites, mobile apps, and dashboards, ensuring seamless digital experiences
02/
What design tools do you use?
I primarily use Figma for visual design and end-to-end prototyping, along with Adobe Photoshop and Adobe Illustrator for advanced design work. For wireframing and collaborative brainstorming, I rely on Miro. Additionally, I use Coda for documentation and seamless team collaboration throughout the design process.
03/
What is your design process?
My design process is centered around understanding the problem first by conducting thorough research to identify user needs and business goals. I then move into ideation and wireframing, creating rough concepts and user flows. After that, I focus on crafting high-fidelity designs and interactive prototypes. I continuously gather feedback through usability testing to refine the design and ensure a seamless experience. Finally, I collaborate with developers during the handoff to bring the design to life, ensuring it’s implemented as envisioned.
04/
How do you handle revisions and feedback?
Revisions and feedback are a crucial part of the process. I typically offer a set number of revision rounds to refine the design based on your input. I ensure clear communication throughout, so your vision is brought to life effectively.
